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Digital mega-mural |Arno Coenen+ Iris Roskam


Arno Coenen+ Iris Roskam designed  a 40m high horse shoe arch and covering an area of 11,000 sqm, a digital mural known as the Horn of Plenty, is Netherlands largest artwork . It is over Markthal which is the country’s biggest indoor market and features fresh fish stands, bakers, butchers and produce stands among restaurants, retailers, 228 apartments and 1200 parking spaces.
Courtesy of Arno Coenen+ Iris Roskam
Courtesy of Arno Coenen+ Iris Roskam
The concave ceiling has individually placed screens which feature digital projections through a  constant rotating HD video of images of the harvest of good to be sold in the market. Resembling the milky way, a variety of fruits seem to be falling down on the spectator creating a spectacle of life itself through color, vibrancy and bounty of food.
Courtesy of Arno Coenen+ Iris Roskam
Courtesy of Arno Coenen+ Iris Roskam
In the artists own words ; ‘You could only demeanour during a wonderful, roughly unusual pattern for it’s beauty, though a anxiety to a ‘horn of plenty’ points out a miracle that food is there for you.
Courtesy of Arno Coenen+ Iris Roskam
Courtesy of Arno Coenen+ Iris Roskam
It is a work with a spiritual, eremite feel to it. however, a larger-than-life distance is not a story of religion; it’s about nature. in a systematic way, some-more an paper to Stephen Hawking’s non-believer approach of looking during a start of life.’
Courtesy of Arno Coenen+ Iris Roskam
Courtesy of Arno Coenen+ Iris Roskam

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